Abstract:

The construction of civil society in Russia involves the active development of non-profit organizations, which should assist in solving the problems of various social groups. Social networks today play a crucial role both in ensuring the interaction of socio-economic actors, and in the quality of channels and factors for establishing and maintaining relations. However, the question arises of how social networks as a tool for interaction are in demand in the non-profit sector. The purpose of the article is to study how non-profit organizations (hereinafter - NGOs) working with large families interact with the target audience on social networks. The main research methods are content analysis of groups and publics on the VKontakte social network, analysis of literature and statistical data