Abstract:

The paper focuses on the so-called social supermarkets and their presence in the Czech Republic. The authors aim to give an overview of the status and form of social supermarkets on the Czech retail market. The analysis is based on data obtained from an empirical study conducted by the authors. The theoretical part consists of literature review on social enterprises in general and definition of social supermarkets. The criteria for selection of the research sample for observation were chosen based on the research conducted in Austria by researchers from University of Economics in Wien. The research sample consists of 40 retail stores belonging 5 retailers. The particular variables of the study are number of stores, store size, range of categories and products, discount rates, location, and number of employees in the selected stores in the Czech Republic.