Abstract:

The current study focuses on how soft drink advertisements affect a sense of nostalgia. It seeks to gauge how much nostalgia a customer feels after viewing a soft drink advertisement. The term nostalgic is someone or something who has a longing for the past or who looks back and remembers the past wistfully. As well, since it's an empirical study, a questionnaire was developed so as to gather customer responses. In accordance with the study, it can be concluded that the nostalgic advertisement influences consumers' attitudes towards the brand and its advertisements and encourages them to reflect on their former selves. Research in the topic is conducted with respondents from different age groups and geographical locations.