Abstract:

In Malaysia there has been a growing concern about the lack of local content for media, for example, for television, radio, films, and the internet and, in more recent year’s mobile phones. In order to ascertain the current evaluation with regards to local content specifically for mobile phones, interviews were conducted with Malaysian mobile technology experts. The research results showed that there is some local content available but the variety is limited. Issues that need to be resolved include low numbers of mobile content developers, lack of standardization of mobile phones, a limited market for Malaysian mobile content, and lack of infrastructure in rural areas. Despite these limitations, the Malaysian Government has launched a number of exciting initiatives in conjunction with local telcos to motivate students at high school and university to produce more interesting local content.