Abstract:

 The article considers the place of active personnel policy in the system of modern management-marketing and specific of insurance social package financing in a University. The possibility of increasing the level of motivational component of personnel potential of the company through strengthening of the administration's attention to the working conditions and social protection of people of creative professions related to one of the most sensitive to changes in the corporate culture and social policy, organizing groups of highly qualified personnel.General trends in the provision of social packages to employees of organizations are revealed. Modern approaches to the structure of the social package’s formation are described. A questionnaire was formed for conducting a pilot survey of Moscow university’s professors as well as the regional universities.The purpose of the study is to prove the relationship between the value of the motivational potential of the universities’ teaching staff and the level of teachers’ satisfaction with their working conditions and social protection, as well as substantiate the importance of improving the system of financing social guarantees for University teachers. The objectives of the study are to conduct a pilot sociological survey of teachers of Russian universities located in different regions of the country, and to identify the relationship between the possible package’s content, which is offered to Moscow and regional universities’ teaching staff, including insurance part of the package, and those services in which are mostly demanded. As a result of the survey was identified some positive attitude of university teachers to the opportunity to participate in the programs of voluntary health insurance and non-state pension provision. The preferences of teaching staff’s on the constituent elements of each of these programs are specified and their readiness to participate in these programs on the terms of co-financing was assessed. There was also formulated some features of social guarantees’ financing in higher education institution.