Abstract:

The relevance of the research topic is due to the fact that consumers in modern society tend to take into account the impressions and emotions that accompany the purchase of goods or services. We can say that at the beginning of the XXI century experiences were transformed into an independent economic category, which has fundamental differences from the well-known categories of raw materials, goods and services. At the same time, the sphere of culture and leisure has become the basis for the formation of the experience economy; experiences often act as the basis of the cultural industry and entertainment.