Abstract:

Corporate reputation is a subject of concern both in the academic and business environment. These concerns about corporate reputation by stakeholders in both the internal and external environment has posed a challenge for organizations. These concerns range from managing corporate reputation to also effectively and efficiently engaging stakeholders through practices that aid in enhancing corporate reputation. This is because stakeholders are crucial to the way an organization is being perceived both internally and externally. This paper provides a conceptual framework for understanding the impact of stakeholder engagement practices on corporate reputation of telecommunication firms using stakeholder theory. Also, it suggests a direction for all stakeholders of the telecommunications industry.