Abstract:

The parameters and nature of distribution channels are important factors in product delivery. This aspect is important in the distribution of new vehicles through authorized dealerships. The study shows that channel standards exist at two structural levels of dealer organizations. The first level is the level of identification of the organization. The second group consists of standards at the specialist level. In other words, the second level concerns the precise conditions for delivering new cars to end customers. There is a need for more research into the standardization of product distribution channels. The acquired knowledge will allow to build better distribution channels for products. It will be a valuable discovery in the context of introducing new products on the market.