Abstract:

Economic, scientific and technical development of society nowadays is characterized by the comprehensive dynamic quality changes in activity of human society leading sometimes to destruction of traditional forms of business. Blockchain, Artificial Intelligence, E- Platforms, Advanced Analytics, Internet of Things, Autonomous vehicles, Robotics, Machine Learning have stopped being only objects for startups, they become a Big Business area of interests. Traditional market players need to change their strategy and business model to be ready for the environment challenges, and these changes should be traced and evaluated. Business and IT alignment is not a new topic of the research, but nowadays it plays more and more significant role as digital transformation will allow global companies to change rules of the game on a world scale. This paper object of the research is the industry of sea container transportations and technologies, which will usher in a new era for supply chains, subject –aligning business and IT architecture of company - global shipping container line, which is capable to support strategic changes of global container shipping and its implementation and evaluation. The method for strategic alignment was developed by University of Twente (Enschede, The Netherlands) group of researchers as well as company BiZZdesign (Enschede, The Netherlands). This paper aims to consider application of this method for the design of global shipping container line enterprise architecture and examine it in the relation with digital transformation management.