Abstract:

Although, in Colombia, many of the economic sectors are currently standardized, there are many small producers that are still on the sidelines, or have not considered it necessary to establish themselves as sustainable productive organizations, to promote in each economic sector, a set of strategies and actions aimed at improving productivity, reducing environmental impact, increasing profits and ensuring the well-being of workers and consumers. This research seeks to stimulate the leaders of MSMEs (Micro, Small and Medium Enterprises), to practice the production of origin and brand building, as a strategy of change management in the face of the new global patterns of demand (Hayes, 2018). This purpose will give the possibility of MSMEs to become formal and transparent organizations that promote the best productive practices in the leather, footwear and leather goods sector, as a tradition that builds historical value to the Restrepo neighborhood, in the city of Bogotá (Colombia), which can position this area, as an Industrial District (Acevedo and Muñoz, 2014)