Abstract:

The first objective of knowledge economy is to capitalize on the human resource through the potential of the knowledge and cognitive skills of the latter. An important role in educating and training the human resource in the economic field is played by specialized universities, which, through master programs and by increasing the performance of the educational act, determine a better insertion of the master degree students on the work market. Starting from the standard form of the Balanced Scorecard, in this paper there has been drawn a strategic instrument for evaluating university performance and the axes and strategic objectives with implications on evaluation and improving educational performance have been founded. After questioning a sample of 147 master degree students, as well as based on the analysis of the master program accreditation file, the main factors that contribute to increasing university performance have been identified, using the regression analysis with dummy variables and the logistic regression analysis. In order to obtain the results of the research, the data has been processed using SPSS 15.0