Abstract:

Hotel companies operate in a highly competitive environment, targeting a large number of clientele from the international market with a multitude of specialties. The management in these extremely demanding conditions is called upon to apply modern strategic management practices by analyzing international developments and supporting the decision-making process by limiting the uncertainty created by the external environment. In this context, it is imperative to analyze the financial and administrative impact of coronavirus which strongly threatens tourist traffic, largely overturning current budget estimates. The use of strategic management can make a decisive contribution to addressing this threat by adapting the established business strategy. This article will provide a detailed bibliographic overview of similar cases (Sars, Mers, H1N1, etc.) of the recent past as they were addressed through the use of strategic tools.