Abstract:

In this research, we offer a methodology for planning the optimal set of strategies for a food company based on scenarios of changing patterns of consumer behavior, future patterns being obtained as a result of all-inclusive quantitative and qualitative forecasting. The methodology consists of the four stages: Stage 1: Identifying existing behavioral patterns of food consumers. Stage 2: Developing an economic and mathematical model for forecasting the identified patterns of consumer behavior. Stage 3: Applying the economic and mathematical model as an instrument for all-inclusive qualitative and quantitative forecasting of behavioral patterns.  Stage 4: Developing optimal future strategies for a food company using the method of "fine-tuning" these strategies to the forecasted patterns.