Abstract:

The article describes a new approach to the household problem and the prospects for its development in the domestic economy. Authors study the prevailing typology of strategies: strategies applicable to business and organization, including strategies of demand of innovations and business growth by expanding the boundaries of the market (with the current crisis of business growth); strategies aimed at implementing competitive advantages; competitive strategies implemented within the framework of the strategic planning system; strategies of medium, small businesses, business units and households. Authors analyse the possibility of a strategic business partnership (represented by an entrepreneur without state registration, engaged in legally permitted activities) and a household with family property, financial and real assets. The risks and hazards that threaten such a partnership are analysed in the paper. The qualitative gradation of risks, their characteristics, and the level of losses are given. An example of an acceptable (minimal) risk (first-order risk) associated with disability in case of sickness and disability of an entrepreneur is considered. In the article, the amount of under-received entrepreneurial income is determined. Indicator of the lifetime income of an entrepreneur (BLI - Businessman's lifetime income) is calculated, which is the modern value of all future incomes that he / she can bring to the household in the future. The expected income from business should compensate the described risks and ensure the effectiveness of the proposed strategic partnership.