Abstract:

A SWOT analysis is a strategic planning technique used to support a business or non-for profit organization identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. The purpose of this study is to investigate the importance of business performance on strategic planning using SWOT analysis for evaluation.

The qualitative research methodology was used to develop this paper. This study used primary data to come directly to research sites to obtain the necessary data through interviews. Data analysis in this study used descriptive analysis with 5 informants for each pesantren or 30 informants in 6 pesantren around Jakarta Indonesia.

The result of this study is obtained that institutional management is still weak and less supported by the development of human resources, infrastructure, and traditionally managed but the strength seen from the advanced development of pesantren IT technology and able to compete with other formal education. To support their decision making process and their strategies will work well if all policies and programs that have been planned can be socialized well and supported by the development of human resources that can compete in the surrounding education environment.