Abstract:

SMEs play an important role in the country's economy, due to their high number . The legislation currently in force and the country's economic instability and the effects of recession have had an impact on SMEs, they being resisting a short time on market or going into decline. This paper presents the situation of SMEs nationwide and tries, in the county of Sibiu to help these organizations by identifying the problems they face and find solutions in order to turn them into productive and profitable entities. The term for „strategy” comes from the Greek word „strategya”. This term was first used by the Greeks in the army and signify a group of activities related to the preparation and carrying the battle to ensure victory. The French took the term „stratégie” in the army too, with the same meaning. By the mid-twentieth century this term was taken over and used in US companies on the grounds that in business „any market is a war” and the competitive battle to secure the survival and development of the company must be based on a strategy.