Abstract:

Microenterprises (MIC) in the dairy industry play a pivotal role in fostering rural development and job creation, especially in economically vulnerable communities. However, these enterprises face persistent challenges, including limited access to financing, outdated technologies, and competitive pressures from larger firms in increasingly globalized markets. This study was motivated by the need to understand how generic competitive strategies specifically cost leadership and differentiation can enhance the competitiveness of MIC operating in the dairy derivatives production chain in the province of Bolognesi, Peru. The research employed a non-experimental, cross-sectional design, utilizing both quantitative and qualitative data collected from 142 cheese-producing microenterprises through structured surveys. To test the hypotheses, the study applied univariate and multivariate statistical methods, including the Student’s t-test, Pearson’s chi-square test, Mann-Whitney U test, and binary logistic regression (Wald method). The findings reveal that strategies focused on reducing unit cost, enhancing labor productivity, exercising cost control, and improving internal value chain processes significantly influence sales performance. Microenterprises with lower unit costs and better value chain management exhibited a higher probability of increased sales, as supported by statistically significant results and a high predictive accuracy rate (92.9%). These results underscore the practical importance of implementing tailored competitive strategies to improve market positioning and sustainability. The study provides valuable insights for policymakers and development programs aiming to strengthen rural economies and empower microenterprises through strategic interventions.