Abstract:

Creative industries receive lot of growing attention from both – policy-makers and researchers due to special characteristics that are observed in that industry, but also the creative output that is provided. However, in most cases the macro perspective is introduced and the research focused on managerial practice is still scarce. To address this research gap this paper is aimed at investigating the differences between strategy characteristics and implementation obstacles between three different representatives of creative industries – informatics, media and telecommunications. The research results did not reveal significant differences but in case of telecommunication and technological companies, we may observe more stable environment. Therefore lower impact of strategy implementation obstacles was reported in that industry.