Abstract:

The present analysis, aims at identifying the motivations which are the basis of the involvement of the companies in actions of social responsibility and the managers awareness on the effects of these activities among the employees and the community. As a research method the quantitative study was used, by means of the questionnaire, applied to the managers, at the company location, by the interviewers. One of the major problems that concern the managers relates to the question whether it is fair to make known the actions of social responsibility. It results that one of the disadvantages of the social responsibility programs is that they are not interconnected with the specific of the business. The companies are not able to identify, to prioritize actions that have the greatest impact.Through this study, we consider that we contributed to the managers’ awareness on the financial and moral effects resulting from the initiatives of social responsibility. It is time for a new corporate model, driven by a new type of leader, model in which the creation of a value in business also means creating value for the society. The initiatives of social responsibility are closely related to the level of managers’ education and to the company seniority they manage.