Abstract:

The research results presented in this article refer to the implication of changing the non innovation or less innovative organizations in to innovative ones. Innovation is one of the most important characteristic for organizations worldwide in current market situation in a globalized economy. Globalization brings fierce competition and strict challenges with meeting the ever-increasing market and customer needs and expectations. Although everybody agrees that without innovation you cannot be competitive and you cannot exist on the market, there is still a resistance to change. Our aim with this research is to help managers to pas the initial resistance to innovation and to adopt innovation as a key element in their organizations. We have identified the main causes of organizational resistance to innovation and offered solutions to overpass this resistance. The results of the research can also be useful for future research and we consider that this part of innovation resistance aspects, both from customer and organization point of view, should be investigated more thoroughly.