Abstract:

Creativity plays an important role in entrepreneurial processes. It is a factor stimulating the development of the company. Combined with the knowledge and social competences, it leads to innovation [11]. The innovation is a task for every employee, not just for the research and development department. It is important only to create a safe space for innovation. It fosters self-expression, experimentation, risk-taking, and admitting mistakes without the fear of punishment [5]. Creativity should be used in all aspects of company’s operations, as each of them can affect its effectiveness [10].  

Currently, there are no tools supporting an identification of internal factors responsible for innovation and creativity in the company. This state of affairs has contributed to the development of a concept of the study on employees’ creativity effect on product and/or process innovations in a company. The study will be conducted on small, medium and large innovative manufacturing companies. The first step in the study is the selection of companies by analyzing their level of innovation. Then, product and/or process innovation in the company is subject to an evaluation. The final step in the study is an evaluation of the predisposition to the creative thinking of the innovators. A number of tools described in this article have been developed to carry out the study.