Abstract:

Technology acceptance model is widely been adopted and used in different aspects of technology research. We adopt TAM model in special social environment in Kuwait. The smart phones technology control the majority of Kuwaiti mobile sector. Hence, our study focus on the social aspect of Kuwait population and test the influence of subjective norm (SN) (external factor) over the TAM model and precisely over behavioral intention (BI) to use smart phones through the two intermediate factors perceived ease of use (PEOU) and perceived usefulness (PU). We found that all factors affect the behavioral intention to use mobile phones. However and contrary to well-established thinking, we found no significance influence between perceived usefulness and behavioral intention.