Abstract:

This paper deals with sustainability as a source of export opportunities in the case of Slovenian enterprises. In recent years, many of these enterprises have increased their sustainability in order to increase their competitiveness in their export markets. In order to increase the geographical diversification of its exports of goods, Slovenia should promote cooperation between these enterprises in entering new sustainable markets, while adopting other measures such as the promotion of sustainable innovation as an important success factor. It should also promote sustainable Slovenian enterprises and their products within the aforementioned markets.