Abstract:

Small and medium enterprises operated within conditions that required balancing economic continuity with environmental responsibility and socially embedded business practices. This study examined how sustainability-oriented entrepreneurial behaviors influenced enterprise outcomes within the interconnected context of economic and business sustainability and social ecology. The investigation focused on sustainability-oriented initiative behavior, environmental innovation and sustainable practices, and sustainability-oriented risk engagement behavior as determinants of SME performance measured through profitability and owner’s personal goal attainment. A purposive sample of 250 SME owners managers in Surigao del Sur participated in the study, as they were directly involved in operational and strategic decision-making processes. Data were collected through a structured survey instrument using Likert-scale indicators designed to capture behavioral tendencies and perceived performance outcomes. Descriptive statistics and Pearson correlation analysis were applied to determine patterns and relationships among variables. Findings indicated that respondents demonstrated strong engagement in sustainability-oriented initiative behavior and environmental innovation practices, suggesting that ecological considerations were integrated into operational improvements and strategic direction. Sustainability-oriented risk engagement behavior reflected a positive but measured tendency to pursue environmentally aligned opportunities under conditions of uncertainty. Results further indicated that sustainability-oriented entrepreneurial behaviors were associated with favorable profitability and meaningful personal goal attainment among business owners. These findings suggested that environmentally informed behavioral patterns contributed to enterprise continuity, adaptive capacity, and performance outcomes within dynamic socio-ecological and economic conditions..