Sustainable Attitudes towards Place Marketing and Pro-environmental Behaviors at Pilgrimage Tourism: A Research on the Way of Saint James

Abstract:

In recent years, discussion on sustainable attitudes with religious and pilgrimage has started to increase in tourism research. Santiago de Compostela is one of the main pilgrimage destinations, compared to Jerusalem, Rome, Lourdes or Fátima.  However, a small number of studies have been discussing the important phenomenon of place attachment in relation to pro-environmental attitudes and behaviors in religious and pilgrimage tourism contexts. Therefore, this study discusses place attachment and pro-environmental behaviors toward specific pilgrimage contexts. It develops and proposes a conceptual framework that integrates place attachment to pro-environmental behaviors at pilgrimage tourism. At the end, final considerations and future researches paths are discussed.