Abstract:

Sustainable luxury tourism currently stands out as a strategic approach that combines unique, personalized, and luxurious experiences with evolving environmental and social requirements. In this regard, several factors—from customer experience to sustainable development practices, including digitalization and marketing strategies—contribute to shaping tourist attitudes. This study highlights how interdependent factors lead to perceived value and behavioral trends in sustainable luxury tourism.

This article utilizes an integrative literature review and selects articles from 2015-2016. While interest in this topic continues to grow, existing research is fragmented and lacks integration. The results demonstrate that the variables of customer experience, sustainability, digitalization, and marketing are structurally integrated, thereby strengthening perceived value. This perceived value plays a mediating role in the perception of behavioral intentions, namely booking and loyalty.