Abstract:

The concept of sustainability became more widely known in 1987 after the World Commission on Environment and Development published a report titled “Our Common Future”, also known as the Brundtland’s Report. According to the report, development is considered sustainable if companies’ present needs can be met “without compromising the ability of future generations to meet their own needs” (The World Commission on Environment and Development, 1987). Such development could be achieved through finding the balance between the three dimensions: economic, ecological and social (Bansal, 2005; Gladwin, Kennelly, 1995). Sustainability is a phenomenon associated with a certain vision of the world and of a company. A vision in which social, economic and natural systems are in balance, and human development in one area, i.e. business, doesn’t permanently impede the functioning of another.