Talent Management Practices Using Social Media – A comparative study of SMEs in Pakistan vs. UAE Social Media – Is it for external marketing only?

Muntazir Haider Ali, Syed Salman Kazmi, Aamir Firoz Shamsi, and Nawaz Ahmad

Abstract:

The purpose of this paper is to analyze talent management practices in the Asian region, with particular emphasis on the SME sector in Pakistan and UAE. In this research, talent management strategies are particularly viewed in context of using social media. This comparative study will show behavioral attributes on how technology is utilized to acquire, manage and retain talent within the organization.