Abstract:

There is a strong foundation based on literature, that university entrepreneurship education provides a good platform for students to express their intentions and considerations of a career in entrepreneurship. Therefore, it is possible that employing appropriate and practical teaching methods in entrepreneurship classes may trigger university students to engage in salient entrepreneurial actions during the course of the programme. Therefore, the aim of this study was to propose a conceptual model showing the link between the teaching methods considered effective and appropriate with respect to university entrepreneurship education and university students’ business startup. Based on the conceptual model proposed, the study suggests that experiential teaching methods such as invitation of guest speakers, individual and group project, business simulations activities, and role play are considered more effective and appropriate teaching methods required stimulating business startups among university students.