Abstract:

Today's business environment is an unavoidable challenge. Small business success is therefore vital to maintaining the Malaysian economy and the world economy. In addition, Entrepreneurship is a driving force in bringing innovation to the market and creating credible firms that can deliver high growth in the economy. Objective of this study is to investigate relationship customer satisfaction and loyalty in delivery industries. Furthermore this study to describe the characteristic of customer and to determine the degree to which marketing variables associated and significant relationship. The dimensions for customer relationship management performance factors are technology strategy. The method of this study are applied research and respondent is individual customer from a logistic company. According to finding, the result showed that survey by questionnaire on likert scale is significant to the study. Lastly this study also conduct by SEM analysis. Measurement for technology strategy on this study about the attitude of customer toward the initiative taken by Logistic service provider on Support information system and information sharing, usefulness, care and help, ease of use, service portfolio, security and update System offered by logistic service provider. However the emergence of new entrepreneurship initiatives especially small enterprises to create innovative ideas can have an impact on the growth and prosperity of the organization and subsequently transport in SMEs. Through this strategic technology, entrepreneurship can create innovations that provide new businesses, products, technologies, markets, good quality and more to an economy that can improve Gross Domestic Product and the standard of living of the people.