The Acceptance and Satisfaction of Smartphone Users toward Icon Concreteness and Complexity

Abstract:

This paper presents the comparison of smartphone’s icon concreteness and complexity perception in concrete and abstract on simple and complex types. The objective of this paper was to: 1) evaluate the success of smartphone users in initial perception to use the icon and 2) to measure users’ satisfaction toward icons. This study employed appropriateness ranking method for sequencing the smartphone’s user icon satisfaction, which would help to increase user learning ability in order to conduct the experimental by using matching method. In addition, the participants’ perception of the ease of use of the icon was measured at the end. The result indicated that the icon design in concrete simple was better than concrete complex. Although the details were near the truth, the perceived simplicity and clarity of achievement were better than when deployed including the completion time, the perceived ease of use, as well as the satisfaction in the icon to be used were significantly different.

nsdlogo2016