Abstract:

The Czech Business Intelligence market is, similar to the world market, extensive and unclear as regards the numbers as well as the types of products and technologies available. This article is therefore devoted to the characterisation of this market, providing an overview of BI platforms on offer and the sub-components used in the creation of a managerial information system. Furthermore, it also contains a commentary on the results of our research into the Czech BI and CPM market, which has already been realized in 2005, and which was updated on the basis of further research conducted in 2007, 2009 and 2010.