Abstract:

In the digitally challenged world, strategic marketing planning demands in-depth awareness of customer needs, preferences, and experiences. Moreover, it considers on the ability to respond quickly on acquired customer information. The capability to make real-time, and data driven decisions has made AI a tactical marketing approach. However, integration of AI marketing into strategic marketing campaigns must be cautious due to being in early stages of development.

Artificial intelligence marketing demonstrates a practical and comprehensive way to harness the power of data-driven marketing strategies and achieving the utmost success for the companies. Moreover, in practice, strategic thinking circulates around 4Ps, 5Cs and tends to disregard the digital window to perform. Therefore, highlighting a few challenges for AI marketing applications.