Abstract:

Fresh baked goods are one of the examples of fast-moving consumer goods. Consumers want to buy this type of good as close to their place of residence as possible and at a certain time, but at the same time they require the highest possible quality, i.e. the freshness of the given good (rolls, bread, etc.). In addition to increasing costs, bakeries also suffer losses due to the tendency of consumers to save, along with competition from par-baked goods sold in chain stores. The aim of this paper is to describe the ongoing changes in the structure of the baking industry in the Czech Republic caused by the rising costs of raw material input, growing consumer demand for quality and also fierce competition on the market for baked goods.