Abstract:

Many firms adopt Total Quality Management in order to achieve competitive advantage. In Romania TQM is still the Cinderella of industrial organizations. This study clarifies the requirements or factors to which TQM is begin successfully implemented. It also examines the presence of TQM success factors in order to identify wither this firm has the capability to absorb TQM. Results indicated that the firm current quality management practices showed that the awareness   and understanding of TQM was at a very low level and TQM success factors were not well known and practiced. This firm use only some technical tools of TQM, the weaknesses of the firm’s TQM implementation provide opportunities for the firm to improve its quality management practices.