Abstract:

There is a enterprise? There is a competitive advantage? There are determinants of performance or they are impossible to identify? Considering the historical data and estimating the magnitude of economic variables over long periods of time, some researchers consider that the determinants of enterprise performance are: the market share, the price, the cost, the profitability, the productivity and the enterprise image. Analyzing the economic present from the western countries we conclude that these findings are not valid. Are we in error and it is impossible to find an answer?

Regarding this, the study is looking answer of the question: which are the determinants of performance or nonperfomance of enteprise in terms of globalization?

To answer, they were analyzed the first three players on the red wine market from Romania. The results highlight the fact that the determinants of enterprise performance are in a continuous motion and follow the changes of values of the global economy.