Abstract:

The study aims to explore the Muslim consumers perceptions towards the conventional and Islamic banking services mix. The data was collected using in depth interview method to thirty respondents. The respondents were asked about their perceptions on both the conventional and Islamic bank services mix which consists of: product, price, place, promotion, process, people and physical evidence. The study shows that in general, the Muslim consumers have much more positive perception towards the conventional bank rather than the Islamic banks. The study implies that the Islamic banks should improve their services mix in so that the consumers may develop much more positive perceptions towards the Islamic bank.