Abstract:

Today’s economy faces the need of a more and more qualified and specialized human resource, proving multiple and transferable abilities; this need regards workforce capable to adapt continuously to the market changes, dynamics and challenges brought by the technological evolution. In this context, knowledge becomes a very valuable asset, literally an exchangeable currency, an investment as a guarantee for survival and development of the organization, in a competitive system both nationally and internationally, once with the globalization of the workforce market. Creative and cultural industries became increasingly more important as contributors to nowadays’ economy development and the countries’ competitiveness and foreign trade positions. Moreover, the creative and cultural industries have a “strong impact both domestically and internationally, due to the idea of conceptualizing the point where creativity, culture, business and technology meet altogether, in order to ‘unravel’ growth and development” (ARCUB, 2015). Considering nowadays needs of technologies and the omnipresence of gadgets, without a fine analysis we would say, at the first glance, that from all the creative and cultural industries, the IT is the most dynamic and continuously fast growing sector. Other comparative studies conducted on Romania’s creative and cultural industries proved this idea to be true, and this paper will present the dimensions and performances of this sector comparing it to the whole Romanian creative economy.