Abstract:

The tourism sector provides an important role in growing the economy of a region. This condition is in line with the development of increasingly rapid information technology thus it requires the actors of this sector to develop access to their customers, especially in attracting foreign tourists. Currently, Indonesia is showing its charm by having numbers of cultural heritage site which is prominently also being acknowledged as the world heritage. This research will be conducted over period of two years. The first year of this study aims to examine the factors of destination image, destination satisfaction and destination attachments that affect destination loyalty. This study was conducted to customers (tourists) who visit Yogyakarta especially to the famous Indonesian heritage, Borobudur temple which is located nearby this region. The sampling technique used in this study is purposive sampling and the Structural Equation Modeling through Lisrel is utilized to test the hypothesis.