Abstract:

The creative industry is a new industry that has great potential to develop. Indonesia has its strength to develop this industry through its diversity of geographic uniqueness. Fashion subsector is one of the sub- sectors that have a significant influence on economic growth in the creative industry. However, along with the development of technology and market demand, the fashion industry is continually struggling to exist. To be able to analyze such rapid changes, actors in the fashion industry can use the system dynamics approach. This study will analyze what variables that play a role in ecosystem changes in the fashion industry. The results of the analysis can provide appropriate recommendations for policy options that can be taken in the industry conditions that have been displayed. We see that the development of the fashion industry in Indonesia is centered on the big cities of Jakarta, Bandung, Padang, Makasar, and Bali.