Abstract:

The importance of benchmarking for business practice is in the long-term confirmed by numerous surveys. There has not been any survey about the utilization of benchmarking in Czech Republic performed, therefore the paper investigate the attitude of enterprises operating in Czech Republic towards benchmarking. Literature review about evolution, typology and trends of benchmarking was carried out. After that a survey analyzing the use of benchmarking generally and benchmarking types in Czech Republic was accomplished. The paper outlines the overall characteristics of the studied organizations and contrasts them with results of research of consulting companies APQC, Bain and Co. and APQC. The survey is trying to answer the question how much is benchmarking used nowadays and whether is needed to propose a new way to do benchmarking. When assessing the potential of benchmarking we need to take into account new technologies, broader social networking opportunities as well as issues such as social and environmental trends and changing natural characteristics.