Abstract:

The inevitability of digital transformation and the need for developing a unique trajectory for the implementation of transformations for each enterprise were underlined. The emphasis was placed on the understanding of digital transformation as a strategic process ensuring the growth of customer focus and flexibility of manufacturing enterprises through the use of new business models, the wide use of data and the development of competencies. The prerequisites for the development of approaches and methods of management of strategic changes were identified, with the industry specifics and digital readiness of the enterprise taken into account. The Digital Maturity Model of the enterprise was used as the initial step for building the trajectory of digital transformation. As a result of the generalization of various models for assessing the level of digital development of an enterprise, five integrated evaluation units were identified: strategy, customers, organizational culture, operational processes and information technologies. A control scheme for digital transformation of a manufacturing enterprise was proposed, determining the main factors and control circuits. The developed multiple-theoretic model for constructing a trajectory of digital transformation is characterized by hierarchical ordering and structural interconnectedness of elements. The particular qualities of the transition of Russian enterprises to the digital economy were researched. The basic rules for the formation of the trajectory of the digital transformation of Russian manufacturing enterprises were identified.