Abstract:

The results reported in this paper are part of a study comparing the online behaviour of Saudis living in Saudi Arabia (SA) and those living in the United Kingdom (UK). It is acknowledged that culture and the environment play an important role to develop trust in E-Commerce and particularly when providing personal information. Previous studies have shown that this is particularly true for Saudis leaving in Saudi Arabia and this has affected the development of E-Commerce. The current study looks at the behaviour of Saudis living in a different environment and investigates on whether the new environment affects their behaviour. Quantitative data was gathered from 169 Saudi who live in the UK. The factor tested are related to “culture” and composed of 5 personal information and an aggregation of this information for male and females. The early results of this study show that there are some changes that have been noticed in the behaviour of Saudi living in the UK. However, some cultural aspects still remain within the community.