The Effect of e-Service Quality on Customer Satisfaction, e-Trust, e-Wom and Repurchase Intention: A Study of Medium-sized Women Clothing Brands in the Retail Sector

Thaís Flavia VALLEJOS ESPINOZA, Luis Antonio MEGO JARAMILLO and Pedro Vicente BAZO QUINTANA

Abstract:

E-commerce has a positive impact on the economy by generating economic growth through the creation of jobs (Anggraini et al., 2020) and by allowing retail stores using the Internet to maximize their sales (Parker and Wenyu, 2019). On the consumer side, e-commerce provides convenience, time efficiency, variety of products, ease and greater access to information and personalized products (Sebald and Jacob, 2020).

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