Abstract:

The paper investigates online purchasing behavior among Malaysians.  Internet is gaining popularity and Internet promotion is an inevitable trend.  Internet promotion may influence the intention of consumers purchase online. Previous scholars found that online marketing is influential worldwide and effective in attracting consumers to purchase online. Therefore, this paper examines Malaysians’ attitudes toward online purchasing. This study discovers that trust and convenience of purchasing affects Malaysians the most to purchase online.  Moreover, funny and animated websites attract their attention. Most of them like to surf e-merchants’ official websites. Findings are discussed in detail to provide insights to local consumers and Malaysian government.