Abstract:

Internal business growth is defined as the expansion of a business through its operations and utilization of its internal resources such as the increase of production capacity. This is significant because it shows the condition of the business and its profitability and gives the owner or manager information that would help in decision making. This study was conducted to see how rental/leasing of mall space would affect the internal business growth of local food stalls and restaurants. The information would be vital as to help food start-ups and other entrepreneurs who are planning in choosing whether renting or leasing a space in a mall would be best as a location for starting up a branch and to be able to see a comparison of business performance of their different locations The data collection was done through several techniques such as interviews, surveys, questionnaires and documents and financial records. The variables being as such as the monthly sales, customer frequency, monthly income and profit that the business makes. Based on the findings from the data gathered, quite a lot showed internal business growth after several months in operation due to high sales and customer turnouts while others didn’t do well due to low sales and income leading to either a break-even or loss. The findings showed that those entities that did well utilize certain marketing strategies and have a better quality of products compared to those that didn’t do well. Therefore malls do bring positive effects to internal business growth as it helps bring a high number of potential customers.