Abstract:

As the Internet is widely used worldwide, digital asset on the internet becomes to be critical to protect from illiegal copying and piracy which is an unlawful action that download or upload copyrighted materials from the Internet without having a right to use them from the copyright owners. Such an illegal and unethical behavior are pervading and becoming a big concern in many industries and business sectores over the world. The purpose of this study is to examine the level of user’s perception on a piracy punishement and moral obligation on attitude and intention. This study aims to see the different effect of punishment and moral obligation on piracy attitude and intention so as to suggest a proper method on preventing digital piracy. The result of this study would provide policy makers, educators and IT professionals a better guidline and solution to reduce piracy behavior on the internet.