Abstract:

Over the years, crowdsourcing has become an important strategy for organizations looking for answers to improve their innovative performance. The aim of the study is to examine the effect of crowdsourcing and crowd voting on performance of manufacturing organization. The result of the study shows that crowdsourcing and crowd voting have a significant effect on organizational performance of manufacturing firms in Nigeria. The study concluded that crowd creation and crowd voting are major factors that influence the performance of organization. The study recommended that managers of manufacturing companies in Nigeria should implement crowd creation policies in their organization, so as to increase their performance. Also, the management of the manufacturing companies should pay more attention to crowd voting as this will boost their performance.