Abstract:

Young adults are exposed to extensive options of news media which available for free, fee based, printed or online. News media undergo drastic change and obviously has change the way young adults perceived and apply in their daily routines. In Malaysia, news media consumption among young adults is not new. It usually associated with conventional printed media such as newspaper. However, with the emerge of the information technology (IT) and high level of literate young adults, it is believe that there are other options adopted to be well informed. The study explored the everyday life information seeking (ELIS) of Malaysian young adults news media consumption. Overall, this research intends to further understand of the everyday life information seeking (ELIS) behavior of young adults, which include how they apply or seek information for personal development and growth. The study adopted survey research method and instrument used was self-administered questionnaire. The sample size suggested for the study is 335.