The Growing Role of Marketing Communication and Visual Identification in The Company’s Development Brand building includes the business of creating myths in cooperation with clients. Tim Ambler

Paweł NOWODZIŃSKI

Abstract:

The main purpose of the paper is an attempt to present the role that visual identification should play in the process of preparing a marketing strategy for a modern enterprise. The offer of the company is addressed to a specific segment of recipients (target group). The case study of the Tiens Corporation is presented.